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德芙七夕营销翻车：趁男朋友不在 跟暖味对象分享_我的网站

一 |     Mogadishu, Oct 10 (UNI) Somali National Army (SNA) said Monday its forces have killed more than 200 al-Shabab militants during an operation conducted in Bulaburte district of central Somalia.



According to the state-owned media, the militants were planning to block the road between Beledweyne and Bulaburde district and stage an attack but the forces received intelligence in time and foiled the attack on Sunday.



"Their intention was to block the road between Bula-burde and Beledweyne towns. But they made a miscalculation, and ended up in fire," the Somali news agency reported.



The Somali forces backed by pro-government militia have liberated more than 40 villages and killed over 500 al-Shabab militants in the past three weeks in operations in central Somalia.



The militant group has lost ground to the Somali government and African Union troops in recent months but still controls some territory in southern and central Somalia.

UNI/XINHUA ING。    七夕营销节点，主打浪漫调性的德芙陷入舆论争议。品牌官方旗舰店一则七夕带货短视频，因文案剧情宣扬越界暧昧关系、价值观偏差引发网友广泛吐槽，此番节日营销彻底翻车，品牌口碑受损。据悉，该视频为德芙七彩礼盒七夕推广内容，标题配以“我看谁还没有收到男朋友送的德芙七彩礼盒”的引流话术。但视频配文剧情引发大众不适，内容讲述女主因男友迟迟未购买礼盒，趁男友不在，联系暧昧对象，对方驱车两小时为其送礼，并直言“很甜”。品牌本想借剧情凸显礼盒浪漫特质、吸引消费者种草，却本末倒置。

二 | 8月23日起，该内容在抖音、微博、小红书等社交平台引发大量网友吐槽，话题迅速发酵。

三 | 网友纷纷诟病剧情三观不正、低俗博眼球，更有“吃德芙享受绿帽人生”的犀利吐槽。不少消费者表示，德芙主打浪漫情感定位，此次营销捆绑暧昧越界剧情，严重拉低品牌好感度。事件初期，多名消费者私信官方客服反馈问题，要求品牌整改下架视频。但客服回应称视频仅为个人剧情演绎、不代表品牌立场，让网友“不喜欢可以划走”，敷衍的态度进一步激化舆论矛盾，让争议持续升温。8月24日，媒体就此次营销翻车事件向德芙官方客服求证，对方并未正面回应争议，也未明确下架视频、公开致歉等整改措施，仅以“会记录问题、及时反馈”机械回复，态度模糊且缺乏诚意。

四 | 截至目前，德芙官方尚未发布任何致歉声明与整改公告，争议视频处置情况暂未公布。

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Published on:20:35:13