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피부과학 접목한 뷰티영토 확장…현대백화점, 첫 ‘전문 편집숍’ 문 연다_我的网站

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    Yin Yunzhen introduces to Sakolsky the harvest from the once-barren wasteland. Photo: Lin Xiaoyi/GT
On Monday afternoon, American teacher Ronald Sakolsky visited the homeland of Chinese desert fighter Yin Yuzhen in Uxin Banner of Ordos, Inner Mongolia Autonomous Region. This was a place the American man had visited in 2000 and it has completely changed since then.
In 1999, Sakolsky, a teacher in a China-US education exchange program, was touched by a report on Yin and her husband's afforestation efforts in the harsh wilderness of Mu Us Desert, and raised $5,000 to support her green cause. During that visit, they took pictures - in front of the sunken pit where the Yin couple once resided and in the barren land with a finger-thin sapling they had just planted against a backdrop of dust and bare earth.
What has the $5,000 changed? 
On Monday, they came to the Sakolsky forest - a permanent tribute honoring Sakolsky's early contribution to the region's ecological revival - and replicated the vintage pictures, standing in front of a pit that has long been abandoned and beside a newly planted sapling. This time, however, there are bushes and trees in the background. 
This contrast not only witnessed their friendship across time and the Pacific Ocean, but also showcased a promise Yin has kept for 27 years and a green dream that has been made possible through generations of joint unwavering efforts from Yin, her husband and countless other sand fighters. 
Homecoming with family cooking 

Yin hosted Sakolsky on Monday at her home,  filling the air with the aroma of home-cooked meals during their long-awaited reunion. Watermelons were served along with other fresh fruits and vegetables, all harvested locally. Yin told the Global Times earlier that she learned the English word "more" to persuade him to eat more.  
In 1999, Yin had few options for showing her hospitality, so she cooked a bowl of plain noodles for Sakolsky. Now, the harsh wasteland has transformed into a vibrant green oasis, thanks to unwavering afforestation efforts.
In the courtyard, the Global Times reporter saw Yin grinning from ear to ear with pride as she introduced the produce from the farmland - green pepper longer than a palm, a bottle gourd even bigger than Yin's head, and bags of foxtail millet packaged with the assistance of Yin's grandchildren, who are proud of the family's generations of commitment to green causes.    
During a tour of Yin's home, Sakolsky was impressed by the beautiful house with its green courtyard, saying "You deserve every centimeter of this house." Throughout the visit, he repeatedly praised Yin's hands, which the desert fighter and model worker used to change both the land and her own life through arduous work. 
The $5,000 Sakolsky donated in 1999 was equivalent to three years' income for Yin's entire family at the time. Today, that money has grown into more than 50,000 trees.
But Yin's journey did not stop there. Over the following decades, with the support of China's growing ecological restoration policies — including subsidies for afforestation and compensation for forest managers — she transformed the barren land into a productive family forest farm. Her success has inspired many others in the region to take up tree planting and sand control, transforming what was once a desperate struggle into a sustainable livelihood.
From the sandy hollow where the Yin couple lived in in 1985 and the earth hut they resided in until 1993, to the solid brick house Sakolsky saw when he last visited, and the two-story house the big family now lives in, the change in living environment is a clear example of ecological dividends.  
Uxin Banner lies in the heartland of the Mu Us Desert. The desertification rate was over 90 percent in the 1950s and forestation coverage was merely 7.2 percent as of 1980. Now, the forestation rate has increased to 33 percent, while plantation coverage has expanded to 85 percent, per official data. 
    Sakolsky and Yin enjoy watermelons and other fruits at Yin's home. Photo: Lin Xiaoyi/GT
Carry on the greenness, kindness 
This miracle would have been impossible without numerous people like Yin, long-term systematic planning and scientific governance. 
Chen Ziliang, an expert from the local forestry and grassland bureau, said that Mu Us Desert's sand‑control journey has evolved from collective afforestation to contract desert‑reclamation, moving beyond the simple goal of "keeping trees alive" to restoring vegetation based on water‑resource conditions.  
Putting the idea of "lucid waters and lush mountains are invaluable assets" into practice, Uxin Banner no longer views "greenness" and "growth" as an either‑or proposition. On restored sandy lands, the under‑forest economy, eco‑agriculture and eco‑tourism have flourished. Sand‑fixing shrubs are now processed into animal feed and biomass fuel, and local authorities are exploring photovoltaic‑powered desert control, the Global Times learned. 
Sand control is no longer just about keeping sand away; it's a development approach that guarantees a greener and better living environment alongside a booming economy and increasing incomes. 
On Monday afternoon, when Sakolsky finally stepped into the forest named after him, this American teacher witnessed the Chinese woman's perseverance and commitment to her promises. The $5,000 donated without expectations has grown into a thriving forest of around 50,000 trees. 
"A promise is a promise. Ms. Yin fulfilled her promise," Sakolsky said. After 27 years, the wasteland is green, and Sakolsky and Yin are "brother and sister." 
"This is the answer to how we guide young people: We must teach them love and perseverance. We need to show young people photos of Ms. Yin planting trees, digging the soil with her bare hands," Sakolsky remarked while packing a jar of sand. He said he planned to bring it back to the US, telling his grandchildren it is not just a jar of sand, but "a jar of love."   
Sakolsky told the Global Times earlier that the younger generation only knows about the dust-covered landscape from photos and stories of the elderly. It is important to tell them how the greenness is achieved, and how every single person can contribute to making an extensive forest in the harshest environment. 
"I see where China and America can work together. I see it, so I will not quit. She [Yin] never quit. 'Quit' is not in her vocabulary," Sakolsky said with emotion on Monday. 
"Chinese and Americans can be family. We can get over the differences if we focus on the similarities... If we focus on our similarities and not our differences, we can solve the problems."
At the end of Monday's schedule, Yin and Sakolsky planted another sapling together, just as they did about three decades ago, but in a completely different landscape. 
This new sapling carries on the story of not only greenness through generations of joint efforts, but also kindness across the Pacific Ocean. 
。    다음달 18일 판교점에 165㎡ 규모 1호점 오픈내년 더현대 서울 2호점 확장제약·바이오 기술력 결합된 60여 개 전문 브랜드 총 250여 개 품목 구성                   피부과학 접목한 뷰티영토 확장…현대백화점, 첫 ‘전문 편집숍’ 문 연다. 현대백화점 제공현대백화점이 국내 오프라인 유통 채널 가운데 처음으로 ‘더마 뷰티(Derma Beauty)’ 전문 매장을 공개한다. 가파르게 늘어나는 고기능성 피부 관리 수요를 흡수하고, 다변화된 소비자 취향에 대응해 매장 구성을 다채롭게 다듬는다는 구상이다.더마 뷰티는 의학적 피부 연구(Dermatology)와 화장품(Beauty)을 결합한 영역으로, 의약·바이오 연구진이 정밀 설계에 참여해 성분 효능을 끌어올린 제품을 가리킨다. 본인 피부 조건에 정교하게 부합하는 원료와 효과를 따지는 정밀 소비 경향이 퍼지면서 관련 시장이 세를 넓히고 있다.현대백화점은 오는 9월 18일 판교점 지하 1층에 165㎡(약 50평) 규모의 더마 뷰티 전용 매장 ‘코오드(Khōde)’ 1호점을 연다고 26일 밝혔다. 기존 백화점이나 상업 시설에서 특정 브랜드 내 세부 라인으로 일부 다룬 적은 있으나, 더마 뷰티 자체를 전면에 내건 특화 편집숍 구축은 이번이 최초다.상호명 코오드는 ‘개별 피부 특성(CODE)을 도출하는 정교한 뷰티 공간’이라는 뜻을 담았다. 사용자마다 상이한 피부 상태를 면밀히 측정해 적합한 케어 방안을 제시하겠다는 취지다.표상근 현대백화점 자주뷰티팀장은 중심 구매층인 30~40대 고객 비중이 높고 고기능성 케어류 소비가 활발한 판교점을 첫 거점으로 점찍었다며, 이용객의 동선 편의를 높이기 위해 지하철 연계 통로가 위치한 지하 1층에 매장을 조성했다고 밝혔다.코오드 1호 매장에서는 총 250여 개에 이르는 기능성 상품을 엄선해 선보인다. ‘이지듀’, ‘마데카파마시아’, ‘아데씨’ 등 독자적 제약 기술을 지닌 기업들의 라인업을 비롯해 피부과 의사가 제작 과정에 참여한 ‘포레덤’, ‘주닥’ 등 60여 개 전문 브랜드를 전진 배치한다. 여기에 성분 구성을 꼼꼼히 비교하는 구매 습관에 발맞춰 헤어와 바디용 기능성 제품군도 함께 갖춘다.현대백화점은 판교점 개점을 출발점으로 내년 초 더현대 서울에 2호점을 내는 등 백화점과 아울렛 단지를 중심으로 유통망을 점진적으로 넓힐 계획이다. 이와 함께 제약업계를 포함한 다양한 협력사와 손잡고 코오드 전용 스킨케어 제품 개발도 추진한다.이성환 현대백화점 자주MD사업부장은 맞춤형 고기능성 화장품을 찾는 발길은 계속 늘고 있으나 이를 종합적으로 다루는 오프라인 거점은 드물었다며, 코오드를 통해 한층 높아진 고객 눈높이에 부응하는 다양한 제품을 제시하고 차별화된 오프라인 경험을 선사하겠다고 언급했다.。

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Published on:05:01:44